A survey of how machine learning is used in a spectrum of industries and problem domains. It’s not intended as a primer (which I would have been more interested in), though it does touch briefly on a couple approaches and gives a small example of a decision tree.

I was hoping for more technical depth. Instead, this book focuses on how businesses are currently using predictive analytics and machine learning. So in that sense it fills a niche - there are certainly lots of other books available on the nuts and bolts of big data / predictive analytics / machine learning.

Since I’m not especially interested in business and management, this book didn’t do much for me. But it was clear, well written, and at times interesting and, who knows, might be just what you’re looking for.



Book cover

Metadata Info

  • Title: Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
  • Author: Eric Siegel
  • Published: 2013
  • ISBN: 1118356853
  • Buy: Amazon search
  • Check out: Seattle library
  • Rating: 3.0 stars