A survey of how machine learning is used in a spectrum of industries and problem domains. It’s not intended as a primer (which I would have been more interested in), though it does touch briefly on a couple approaches and gives a small example of a decision tree.

I was hoping for more technical depth. Instead, this book focuses on how businesses are currently using predictive analytics and machine learning. So in that sense it fills a niche - there are certainly lots of other books available on the nuts and bolts of big data / predictive analytics / machine learning.

Since I’m not especially interested in business and management, this book didn’t do much for me. But it was clear, well-written, and at times interesting and, who knows, might be just what you’re looking for.



Book cover

Metadata Info

  • Title: Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
  • Author: Eric Siegel
  • Published: 2013
  • ISBN: 1118356853
  • Buy: Amazon search
  • Check out: Seattle library
  • Rating: 3.0 stars